Four: The Secret DNA of Amazon, Apple, Facebook and Google

Amazon, Apple, Facebook, and Google are the four most influential companies in the world. Nearly everyone believes they know how they have achieved their success, but almost everyone is wrong. Discover their secret DNA.

The four (Amazon, Apple, Facebook, and Google), whose valuations have already approached the staggering trillion-dollar mark, are the four giants of the global economy. How have these companies infiltrated so deeply into our lives that it is now impossible to avoid them (or even boycott them)? Why do the stock markets forgive sins that would destroy any other company? Can anyone challenge them? With his fresh and casual style that has made him one of the most famous business professors, Scott Galloway dissects the hidden strategies beneath the dazzling appearance of these four giants and shows how they appeal to the basic needs that have driven humanity since ancient times: Amazon, to the need to hunt and gather; Apple, to the need to procreate; Facebook, to the need to love; and Google, to the need to believe in a God.

Whether we want to compete, do business with them, or simply survive in the world they dominate, it is essential to know the secret DNA of these four horsemen of the global economy. Written with rigor and liveliness, Galloway's book offers a detailed overview of the current world economy and the future that is coming, which will not leave any reader indifferent, revealing how we can apply the lessons of the rise of Amazon, Apple, Facebook, and Google to our own business or professional career.

Reviews: "An incisive and strategic insight into how a few companies are changing the world. Before our eyes but off the radar. What is discovered here is unsettling, but it is better to know now than when it is too late." Seth Godin, author of "Do It!" "A magnificent and provocative book about where we are and where we are heading." Phil Simon, huffingtonpost.com "You will never look at these four companies the same way again." Jonah Berger, author of "Contagious" "Scott Galloway is clear, provocative, and subversive. Reading this book triggers a fight or flight response and stimulates thinking differently." Calvin McDonald, CEO of Sephora. "Just as he does in his legendary MBA classes, in this book, Galloway also tells it like it is and does not hold back when criticizing the titans of the economy or large corporations. A must-read." Adam Alter, author of "Irresistible" "Scott Galloway rides on the backs of the four horsemen of the economic apocalypse: Apple, Amazon, Facebook, and Google. His book is an essential expose of the nature and concentration of power in the world today, and therefore much more than a business book." Tom Upchurch, Wired.

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