Post Corona (Spanish Edition)

The outbreak of covid-19 has turned rooms into offices, pitted young against old, widened the gap between rich and poor, Republicans and Democrats, mask-wearers and mask-haters. Some companies — like the at-home fitness training firm Peloton, video conferencing software maker Zoom, and Amazon — were suddenly overwhelmed by the surge in consumer demand. Others, such as the restaurant, travel, hospitality, and live entertainment industries, have had to fight to escape annihilation.

However, as New York Times best-selling author Scott Galloway argues, the pandemic has been less of a change agent and more of an accelerator of trends that were already in motion. Post Corona outlines the contours of the crisis and the opportunities that lie ahead. Some companies, like powerful tech monopolies, will thrive as a result of the disruption. Other sectors, like higher education, will struggle to maintain a value proposition that no longer makes sense when living elbow-to-elbow is no longer feasible.

With his unique blend of humor and fresh style combined with deep business insights, along with a few bursts of justified anger, Galloway offers warnings and hope in equal measure.

product information: